Yes. You need a logo.
That’s it.
I can end my Blog here – but my word count is below normal. So I will explain further.

A logo: (as defined by is a graphic representation or symbol of company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

The word logo is actually short for logotype which in essence means that the name of a business could be stylised to create the ‘logo’. Images such as Apple’s Apple or McDonald’s golden arches, have been called logo, but are actually logomarks or Symbols or better known as Icons. This will help you in deciding what you really want to use to define your brand.
Continue reading “Do you really need a Logo Design?”