I believe in ‘magic’…….the ‘magic’ of Christmas that is, that great and unexpected things can happen.(You know like “It’s a Wonderful Life”) Not the hocus pocus mirrors and illusion bit. However, I didnt know that when I decided to hone my talent and study at Edna Manley College of the Visual and Performing Arts, that I was training to become a hocus pocus magician.
Now I believe that Graphic Design is an Art Form. Yes, you read correctly, it is an art form. It is the art of taking a product or service and showcasing it in a unique format, that captures its viewing audience and woos them into wanting and acquiring said product or service. It’s like a symphony of words, and colours and pictures, and the viewer gets engaged – same as any other Art Form. So why is it that designers get asked to do things only a magician could pull off?
I was in a Design class with about 15 students and of all of us that graduated only about 5-10% is still in Graphic Design. This is because of the varying degree of requests, the impossible hours, the crazy changes, to fix wrinkles, fix the dress, change the wall colour – short of pulling a rabbit out of a hat.
A Graphic Designer’s service is seen everywhere. It’s at your favourite restaurant – logo, Menu card, place cards. It’s in the bank – hanging decals, floor decals, numerous brochures with savings plan etc. Everywhere. I think it’s safe to say that without Graphic Design the world would be a bland and boring place. So, for something that is so widely needed, and utilised and revered why would a client make a designer compromise on creativity? I don’t know. What I do know is that we designers do it – we compromise because we have to, in a sense, ‘please’ our clients, to keep them coming back.
A good Portfolio this does not make.
Ever so often designers take the creative high ground and hold strongly to their creativity and it has paid off. It will continue to pay off for two reasons – 1) If the client is really in tune with their target market and 2) If the designer truly believe in what they are doing and saying creatively. That’s why I’ve always said you have to really love designing to stay in this industry, it’s a constant fight. The monetary gain will come but the wealth will really be in the satisfaction of a well thought-out creative plan.
Not hocus pocus!
Tune in next time!
– Creatively Yours