Advertising is the method of announcing, informing or displaying a product or service in order to get persons, interested in the product or service.
It is communicated through various media forms- such as Radio, Television, Press/Print ads and out-door Advertising.
Advertising has evolved since the invention on the first printing press. We now have various Social Media methods such as WordPress, Facebook, twitter, linkedIn, Instagram, Google+, tumblr, Vine, Pinterest…. and the list goes on and on and on. I have come across some I have never even heard of before. Check it. Continue reading “Advertising – my view”
A Contractual Designer also known as a Freelancer is a Graphic Designer who works for several different clients on projects that can be from 1 week up to 1 year. They sometimes work at their client’s place of business, but mostly these Designers work from a home office.
I use the word Contractual Designer instead of Freelancer, because it seem to ring well in the ears of some business persons in Jamaica. I once went to a Business Conference, and introduced myself as a Freelancer, and the instructor looked at me as if she smelt something, then said, “Freelancer sounds amateurish”. To my surprise other business persons present agreed with her. I was taken aback by that, knowing how widely used the term is internationally especially in Design. Continue reading “How to work with a Contractual Graphic Designer (Freelancer)”